It was wonderful to me because she put into words the source of the uneasy feeling I have had about the whole issue for some time. Selling the fantasy of a middle class English lifestyle where wives have time to gild pears and make cookies out of felt. Actually, I love my fantasies about English life, and will continue to enviously watch Midsomer Murders, while somehow managing to overlook the body count, class snobbery and total lack of happily married couples!!
Hey if I lived in this house, I'd be gilding pears all day - when I wasn't making my own bread or elderberry wine of course!But getting back to the point - I am now in the business of crafting. People buying a whole bunch of crafting stuff is good for business. However, I still do not and will not buy into the idea of commoditising the whole business.
I grew up creating things, in a house full of creativity. This varied from my wonderful mother who carved leather like noone else, making a Monopoly set as a family using local streets and printing our own funny money - making things from scratch. There were no 'lick and stick' craft supplies in our house.
So I bought a business that also specialises in the raw ingredients of creativity - we don't have much outside of needlework kits that is designed to take the creative risk out of crafting.
No kit, just the makings of awesome Christmas decorationsThis is quite a challenge commercially. There is such a body of support out there for commoditised, commercialised crafting, that we sometimes have to send customers to other stores to find what they want. It makes me sad.
Please don't get me wrong - I have no issue with people wanting a safe and successful introduction to creativity, and I know myself that creativity not requiring too much brain power is a perfect wind down for a busy person.
But, I feel that in today's environment, we NEED people who can be creative, solve problems creatively and who are willing to take risks. People who are willing to start from scratch.
I want to see more Slow Crafting. Like Slow Cooking - instead of opening a sachet of this and a packet of that and calling it cooking, slow cooks use fresh ingredients and enjoy the process of cooking as well as the pleasure of eating what they cooked.
Slow Crafting - the joy of "crafting from scratch" - of enjoying the process as well as the outcome. Shall we start a revolution? Or maybe an evolution?
Rider: In suggesting this, the last thing I am thinking of is some kind of elitist or separatist approach to crafting, where free hand embroidery is in and cross stitch kits are out. Much of the craftapropoganda out there is going down that road. No, I'd just like to see more risk taking, more willingness to get glue on ones manicured hands instead of using glue dots, drawing a motif instead of copying or tracing one, exploring other ways to achieve an outcome, not just the one popularised by the company that makes the product they sell to do it. :)
So, what's your take on this issue?